About us Bringing the offline to online – digitizing retail and restaurants rewards and e-commerce ZAP is the leading loyalty and rewards startup in. the Philippines. We work with over 2,000 merchants to bring their brick and mortar stores online. Starting from loyalty and rewards, ZAP has pioneered the first mobile number based loyalty program in the country with over 5 million members. Removing all possible points of friction for the consumer, points are awarded just using a mobile phone number – no apps, mobile data, or cards needed.