We seek a passionate and talented digital marketing specialist to join our team remotely. As a Digital Marketing Specialist, you will enhance our online presence, expand our reach, and drive engagement

Responsibilities

Duties include, but are not limited to the following:

• Accountability of SEO initiatives, deliverables, timelines , and performance optimization and building SEO and PPC / Paid ads roadmap and implementation plan
• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track performance, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Provide UI/UX recommendations to improve website performance
• Diligence in performing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement a link-building strategy
• Improve e-commerce KPI and growth hacking for traffic and ROI
• Conduct Conversion rate Optimisation, Heatmap, A/B Testing with data analysis
• Develop and Ensure SEO best practices are properly implemented on newly developed code
• Develop weekly content to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Manage, create, and present SEO / ads spend reports to management on a monthly basis
• Integrate SEO and PPC strategies for budget efficiencies and boost performance
• Work with the Creative team on YouTube optimization to boost content platforms. 

• Proven SEO & SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Semrush)
• Strong Communication and project management skills
• Experience with A/B and multivariate experiments
• Working knowledge of HTML and Shopify
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Self Equipped Laptop / Computer / Software

Work Location

·       Work from Home (Weekly reporting via Zoom with the Singapore team)